Jim Coovert
Judy Coovert
Printcom began in 1986 with a small printing press and a big idea. In 2006 owners Jim and Judy Coovert will be celebrating their 20-year anniversary. They attribute their success to taking the concept of customer service to a new level-removing stress from the process of selecting and purchasing personalized materials.
"We provide our customers with the highest quality products," Judy Coovert says. "But in addition to that, we provide our customers with any possible promotional product they can think of." Such products can test the limits of imagination, but thus far Printcom has delivered the unimaginable, and always before deadline.
"We began with the idea that customers do not enjoy taking time to shop at one store for letterhead, another for custom coffee mugs, and yet another for specialized materials to present at trade shows," Jim Coovert says. "At Printcom, a customer can shop for all three at the same time." All Printcom requires from its customers, big or small, is that they tell the company what they want and when they want it. "The rest is up to us," says Judy.
One of the ways Printcom revolutionized the printing industry is through its state-of-the-art ordering system. "Full internet procurement is one of our most valued options for our clients," Jim Coovert said. Printcom has a system that allows clients to shop for products via an individual Web site. Printcom provides the software, so each business can log on to their personalized Web site.
Each client has its own Web site within our system. All a customer has to do is log on to their individual Web site and order refills of any available products. Within this system, each department, whether it's Marketing, Human Resources or Accounting, has access to its own section of the site. This streamlines the ordering process and eliminates errors, such as ordering business cards for the wrong department. Integration of its Web site includes security blocks that allow specific divisions of a company to order for that division.
Printcom also offers clients the ability to store excess quantities of stationery, letterhead and other printed products at its warehouse. "We understand that available space is sometimes rare, so we offer our own space to clients," Jim Coovert says. "This way, the client can order several boxes of printed products without worrying where to put it." Companies can choose from several custom printed materials such as business cards, stationary, checks, invoices and much more.
Jim and Judy Coovert built a printing powerhouse from the foundation up, but they didn't lose sight of their clients. "We focus all of our attention on our customers," Judy Coovert said. "We don't sell products - we sell fulfillment." Printcom will even offer solutions to problems their client may be unaware of during the fulfillment process. "Our customers feel we are competitive because of how we treat them," Jim Coovert said. "We figured if we made it easy for our clients, they will buy from us." The reality is that most clients do like the ease of use Printcom offers, and most clients build lasting relationships with Printcom.